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College Advising Team LLC is committed to the privacy of our users and the protection of their data. This policy explains the many ways in which we protect, use, and share the information we collect about our users.


This policy applies across all websites that we own and operate and all features and functionality we provide thereon and any other services we may offer, such as online training, collectively referred to as our “Services”.

When we refer to “Personal Data” we mean (i) personally identifiable information that specifically identifies you as an individual, such as your name, email, address, birthdate, identification numbers, and the names of high schools or colleges that you attend or to which you apply and companies for which you have worked or to which you apply; (ii) information about the use of our Services and the characteristics and activities of users of the Services, from which any personal information has been removed; and (iii) and information that has been aggregated and anonymized so as to prevent association with any personally identifiable information.

We may update this policy from time to time. Updates may include any combination of modifications, deletions, and additions to the terms and conditions stated herein. We will attempt to notify you by email of any material changes, but we will not be liable for any failure to do so. If any future change to this policy is unacceptable to you or causes you to no
longerbe in compliance with this policy, you must terminate and immediately stop using the Services. Your continued use of the Services following any revision to this policy constitutes your acceptance of any and all such changes.

Who We Are

References to “we” or “our” or “us” mean College Advising Team LLC, a California limited liability company (file number: 201830710005). Our headquarters is located in Palo Alto, California.

We provide a private college and career counseling service as described on our About Us page.

Our Services are intended for personal use. When a user account is created by you or for you or on your behalf for use with our Services, we act as a
controllerin relation to your Personal Data as it pertains to European Union data protection policies.

As a modern company, we prefer to communicate with you by email to help us connect you with the right person, within any regulatory timeframes. For any
matterspertaining to this privacy policy, please contact us at

Data Protection Principles

Our approach to data protection is built around three fundamental principles. They’re at the heart of everything we do relating to Personal Data.

Transparency: We take a human approach to how we process Personal Data by being open, honest and transparent.


Security: We champion industry-leading approaches to securing the Personal Data entrusted to us.

Stewardship: We accept the responsibility that comes with processing Personal Data.

How We Collect Personal Data

When you visit our websites, join us on social media, participate in online or in-person events, or contact us with questions or request support, we collect Personal Data about you so that we know who you are and can tailor our Services accordingly. We categorize the ways we collect data as follows:

Account holder information: When you create an account or an account is created on your behalf to use our Services, we ask you to provide us with your full name, email address, cell phone number and password.

Information you provide to us directly: When you use our Services, you have the option of adding a profile photo, mailing address, and additional phone number to your profile information. You also have the option of adding notes, uploading or completing documents and forms, setting preferences, and sending and receiving messages. If you are a student user, you have the option to expand your profile with your graduation year, academic information (e.g., GPA, standardized test scores), and other personal details (e.g., extracurricular activities, class schedule). If you are a parent user, you have the option of adding financial information about your family so you can calculate the estimated cost of attendance of different colleges. You do not have to provide us with such information if you do not want to, but it might preclude you from accessing or utilizing certain features of the Services.

Information from other services you link to your account: We may receive Personal Data about you when you integrate or link a third-party application with our Services. For example, you might integrate our Services with third-party partners with which we permit information sharing, such as providers of personality self-assessments and career interest surveys. The information we receive when you link or integrate our Services with a third-party service depends on the settings, permissions and privacy policy controlled by that third-party service. You should always check the privacy settings and notices in these third-party services to understand what data may be disclosed to us or shared with our Services.

Device and Connection Information: We automatically collect some Personal Data about you when you visit our websites or use our Services, like your IP address, device type, operating system, and browser type. We also collect Personal Data when you navigate through our websites and Services, including what pages you looked at, what links you clicked on, and when you used our Services. How much of this information we collect depends on the type and settings of the device you use to access the Services. This Personal Data helps us get a better understanding of how you’re using our Services so that we can continue to provide the best experience possible, such as by personalizing the content you see.

Cookies and Other Tracking Information: We sometimes collect Personal Data about you using cookies and similar tracking technologies. A cookie is a small text file that’s placed on your device when you visit one of our websites. We may use a combination of persistent cookies (cookies that remain on your hard drive for an extended period) and session ID cookies (cookies that expire when you close your browser). We might also use other tracking technologies like web beacons (sometimes called “tracking beacons” or “clear gifs”) and local storage. These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our websites or opened an email that we have sent them. We use a variety of cookies and tracking information to help us personalize your experience with our Services based on your behavior and preferences, and perform analytics to enhance our features, content, and navigation.Specifically, we use cookies to enable the following features or functionality provided on or through our websites and Services:


Google Analytics uses cookies to help us analyze how our users use our websites and Services, and Google Analytics Demographics and Interest Reporting services gathers and tracks visitor data, such as age, gender and interests. Together, we use this data to better understand our users and their behavior and preferences to improve and communicate information about the services we provide.
Cialfo, College Planner Pro and Guided Path enable us to personalize your experience and communications with us.
Facebook, LinkedIn, Twitter, Pinterest, YouTubeand Instagram are mediums through which we engage with users and measure the effectiveness of Services, communications, and campaigns.
If you would prefer not to accept cookies, most browsers will allow
youto: (i) change your browser settings to notify you when you receive a cookie, which lets you choose whether or not to accept it; (ii) disable existing cookies; or (iii) set your browser to automatically reject cookies. You can find out more about how Google uses your data at and you may opt-out of Google Analytics tracking by visiting Please note that doing so may negatively impact your experience using the Services, as some features and services on our Services may not work properly. Depending on your mobile device and operating system, you may not be able to delete or block all cookies. You may also set your email options to prevent the automatic downloading of images that may contain technologies that would allow us to know whether you have opened our email and clicked certain links contained in it.

Although we do our best to honor your privacy preferences, we are unable to respond to web browsers' "do not track" signals, which provide a method to opt-out of the collection of information about a user’s browsing activity, because no “do not track” standard has been adopted.

Social Media: Our Services may include social media features, such as the buttons to share or access Social Media content from our Services. These features may collect your IP address, which pages you are visiting and may set cookies to enable the features to
functionproperly. The privacy policy of the company providing the Social Media content governs your interactions with these features.

How We Use Personal Data

We only use the information we collect about you for lawful and legitimate business purposes. First and foremost, we use your Personal Data to register your account and to provide you with the Services. We also may use
yourPersonal Data:

To communicate with you. This may include: providing you with information you have requested from us (like training or education materials) or information related to the Services you are utilizing; operational communications, like updates to our websites and Services, security updates, or assistance with using our Services; marketing notices about us and product features we think you might be interested in, in accordance with your marketing preferences; and solicitations for your feedback or to take part in any research that we might be conducting.


To support you: This may include assisting with the resolution of technical support issues or other issues relating to the websites or Services, whether by email, in-app support or otherwise.

To improve and expand our Services: This may include tracking and monitoring your use of our website and Services so we can improve navigation, or by carrying out technical analysis of our websites and Services so that we can optimize your user experience and provide you with more efficient tools.

To protect our systems, users, and data: This may include tracking and monitoring to detect and prevent any fraudulent or malicious activity and make sure that everyone is using our websites and Services appropriately
andin accordance with our Terms of Service.

To analyze, aggregate, and report: We may use the Personal Data we collect about you and other users of our Services to produce aggregated and anonymized analytics and reports.

How We Share Personal Data

We do not use Personal Data for marketing or advertising purposes and we will never share, rent, or disclose Personal Data to third parties for marketing or advertising purposes. We may share Personal Data in the following limited circumstances:

When you request us to: We share Personal Data among users as needed to perform the Services. For example, if you are a student user, your Personal Data may be shared between and among authorized school counselors or, when you request a letter of recommendation, with an authorized teacher, or, when you apply for admission to a college or university, with authorized admissions personnel of such college or university.

With third-party service
providerspursuant to confidentiality provisions: We may share Personal Data with trusted third-party service providers who perform technology services on our behalf, such as integrated third-party application providers and web hosting service providers, but strictly for the purpose of performing their services for us. Contractors and service providers who may have access to Personal Data in the course of performing their services are subject to confidentiality and data security requirements.

When required by law or to enforce our terms of service: We may be required to share Personal Data with law enforcement or other third parties when compelled to do so by court order or other legal process, to comply with statutes or regulations, to enforce our Terms of Service, or if we believe in good faith that the disclosure is necessary to protect the rights, property or personal safety of our users.

When anonymized to render it non-personally identifiable: We may share Personal Data in an aggregated and anonymized form that does not reasonably identify any individual. For example, we may use and share aggregate or anonymized data to study and improve our Services, user functionality, and product offerings.

In the event of a change of control: If we sell, divest or transfer our business, we will not transfer your Personal Data unless the new owner intends to maintain and provide the Services as a going concern, and provided that the new owner has agreed to data privacy standards no less stringent than our own. In such case, we will provide you with notice and an opportunity to opt-out of the transfer of personally identifiable information.

Our Policy Regarding Children

We understand the importance of protecting children’s privacy, especially in an online environment. Our website and Services are not designed for nor directed at children, and children under the age of 13 are not permitted to use the Services. We do not knowingly collect personally identifiable information from children under the age of 13 or, for citizens of countries within the European Union, children under the age of 16 without parental consent.  If we become aware that we have unknowingly collected personally identifiable information from a child contrary to this policy, we will make commercially reasonable efforts to delete such information from our database.  If a parent or guardian becomes aware that his or her child has provided us with personal information without her/his consent, she/he should contact us at


Data Security

We are very concerned about safeguarding the confidentiality of your Personal Data. We employ multiple layers of physical, technological, and administrative measures designed to protect
yourPersonal Data from unauthorized access. However, despite our efforts, we cannot guarantee unauthorized personnel will not gain access to your Personal Data. You should note that in using the Services, your Personal Data will travel through third party infrastructures that may not be under our direct control. If you receive an email asking you to update your personal information, do not reply and please contact us at

International Data Transfers (for non-US citizens)

We primarily store Personal Data on computers and cloud systems located and operated within the United States of America. If you use the Services outside of the United States of America, we may transfer and store
yourPersonal Data from the country where you are located to the United States of America. Therefore, our collection and use of your Personal Data is subject to U.S. laws related to privacy and use of personal data and information. These laws are different and may be less protective than those applicable to you in your country of residence. By accepting the terms of this policy, you acknowledge, agree and consent to (i) the transfer to and processing of Personal Data on servers located outside of the country where you reside; (ii) our collection and use of your Personal Data as described herein and in accordance with the laws of the United States of America; and (iii) that you may be taking a risk by using the Services.


Changing or Deleting Your Personal Data

You may review, update, correct, or delete (if not required to be retained by law or for legitimate business reasons) your Personal Data. This right shall only be limited where the burden or expense of providing access would be disproportionate to the risks to your privacy in the case in question, or where the rights of persons other than you would be violated. You may delete your account at any time by sending an email request to If you request to have your account deleted, we will mark your account in our database as "Closed," but we may keep your account information in our database for a limited
period of time to comply with archival and retention policies. This is necessary to deter fraud, by ensuring that persons who try to commit fraud will not be able to avoid detection simply by closing their account and opening a new account. However, if you close your account, your personally identifiable information will not be used by us for any further purposes, nor shared with third parties except as necessary to prevent fraud and assist law enforcement, as may be required by law, or in accordance with this Privacy Policy.

Data Retention

The length of time we keep your Personal Data depends on what it is. We will retain
,in accordance with generally accepted data retention policies and best practices, your Personal Data for as long as we have a relationship with you and for a period of time afterward where we have a legitimate, ongoing business need to retain it. Following that period, we’ll make sure it’s deleted or anonymized.


Data Breach Notification

In the event that our systems become comprised and our users’ Personal Data is accessed by any unauthorized person or entity, we will notify affected users and/or relevant authorities and organization of such breach within 72 hours of our discovery of the incident.

Your Rights

havecertain rights with how your Personal Data is processed which are described below. In some circumstances, we may not be able to fully comply with your requests, or we may ask you to provide us with additional information in connection with your request, which may be Personal Data, for example, if we need to verify your identity or the nature of your request. In such situations, however, we will still respond to let you know of our decision.

Right of Information: You have the right to know how your data is being processed.

Right of Access: You have the right to access and request copies of your data that’s being collected.

Right of Rectification: You have the right to modify or update your Personal Data if incorrect data is being used.

Right to Erasure: You have the right to delete any Personal Data that has been collected.

Right to Restriction: You have the right to prevent a company from processing certain types of Personal Data.

Right to Data Portability: You have the right to access
yourPersonal Data and transfer it between controllers.

Right to Object: You have the right to withdraw consent to the processing of your data
forpublic interest, marketing or research.

Right to Reject Automated Decisions: You have the right to object to your
databeing processed by automatic systems.



If you would like to submit a complaint regarding this Privacy Policy or our practices in relation to your Personal Data, please contact us at  We will reply to your complaint as soon as we can. If you are a citizen of a country within the European Union and you feel that your complaint has not been adequately resolved, the GDPR gives you the right to contact your local data protection supervisory authority.


Change Log


V1.0 (this document) - 10/31/2018

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